Creating the Company Director education experience of the future

Education Company |

PRODUCT DESIGN

SERVICE DESIGN

Team: Product & Development Squad

Time Frame: 1.5 Years

Tools: Adobe XD, Figma, Miro

This case study covers work from my current employment, some areas have been blurred out. Only high level processes have been presented, further details and insights can be talked upon request and presented during interviews.

Background

The Australian Institute of Company Directors (AICD) is at the forefront of contemporary governance education in Australia. It is a membership organization with over 50,000 active members who are aspiring, current, or retired company directors. The AICD’s main product offering is programs and courses on the theory of corporate governance and how to apply it in practice across different sectors and industries.

My role

My role sits within an agile delivery squad, overlooking all digital Member & Clients product offerings. My BAU work revolves around two key areas:

Digital product design - improving our websites UX/UI experiences

Service design - discovery around understanding our current members experience through Quantitative and Qualitative means.

Some areas I’ve worked on...

Building the Product Design practice at AICD

Ambassador of HCD & Product design in the organization
Run internal HCD workshops and learning articles to upskill over 70 colleagues
Establishing Product Design Op’s and team cadence; Design Reviews, Community of Practice, etc.
Implement new ways of workings between Product Designers and the organisation
Remediation of legacy design files and creation of a new design system

Improving the Member Experience at AICD

First primary Member research in the organisation over 40+ interviews conducted

Develop web accessibility WCAG best practices onto web experiences aiming at AA/AAA standards
Bring to life the voice of the customer through interviews, surveys, and workshops insights
Led the end-to-end product design process, from conceptualisation to final implementation, for various digital product experiences.

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